Archive for April, 2013

Tees For Your Head’s Party in the Park, or, ScaryTime for an Introvert

April 30, 2013

Our marketing intern, Kim, suggested a premiere party where we’d have free snacks and stickers and a playful contest to win a free tee: put on one of our t-shirts, choose props like mustaches on sticks, and get your photo taken. More about this below. The objective was to connect with UC Santa Cruz students and the brainy university community. With a party, we’d also be getting some fun photos for our social media presence and signups for our monthly discount codes for new designs.

On the Friday night before our Sunday event, I couldn’t get to sleep. Would anyone come to our do, or would we be sitting alone? Would I really stay all four hours doing something I dreaded? The mental self-torment of an introvert. I knew from past experience that the actual event would be okay, even if the worst happened and no one came, but the anticipation was painful.

Our morning in the park started in misty fog with wet grass that made our shoes damp and our feet cold. We had a few dog walkers for company and no one was interested in t-shirts. It was chilly, but an hour later the sun was out and families were trickling into the park. I found a formula that made it possible for me, former shy person, to walk up to strangers and ask them to come check out our set-up. People were invariably nice, although some of them said “Okay! Great!” and walked away from me.

Kim’s roommates paid us a visit. They were great sports, putting on t-shirts and loading up with the props I’d collected including wigs, a plastic sword, a leopard-print skirt and handbag, and a small plastic guitar.

geeky t-shirts from Tees For Your Head

Kim’s Friends Strike a Pose in Our Geeky T-Shirts

The most fun was watching the kids who got into the spirit and played around with what we had. Our superstar was a nine-year-old (?) girl who dressed herself in several ways and handed hats and props to her little brother. She even cajoled dad into participating. She was free-spirited and creative, and it made my day to see her enjoying herself. Doesn’t she look good with facial hair?

kids wearing geeky t-shirts from Tees For Your Head

My Favorite Model, Known to Some as The Instigator

funny picture family wearing geeky t-shirts from Tees For Your Head

Dad and the Kids Get Mustachey

Some parents were apologetic when their kids wanted to come see what we had but then suddenly got a bad case of the too-shys. Really, I understand! Come stand by me and be shy, it’s okay. Take a candy bar and a sticker.

By the end of the day, we’d taken photos of some fun families and some cool college students (yowie, check out the blue eyes on the one wearing the blonde wig!), and I was relieved to know that soon I’d be home, free to talk through the written word. Ahhhhh.

Come to the Tees For Your Head Facebook page and vote for the photo you like best. The supermodel with the most likes will win a free t-shirt!

T-Shirts and Neuroscience

April 9, 2013

Warning: Eye Candy Below.

Recently I (Tom) started taking an online course over at MOOC provider Coursera.  What does that possibly have to do with geeky t-shirt designs? Well, let me tell, and show, you.

The course I’m taking is Synapses, Neurons, and Brains taught by Idan Segev at The Hebrew University of Jerusalem. His enthusiasm for his subject is infectious, though I come to the course already infected. But I’m merely self educated at a surface level in the subject, so I jumped at this chance to take a course from a real brain.

A surprisingly effective path to discovery in science is to break things. For example, biologists love their “knockout mice,” wherein researchers disable specific genes in order to study the consequences for the mice. OK, that’s a twisted use of the word love, but you get the idea.

Back to t-shirts and neuroscience. I love visual illusions and recently I’ve been working on our growing illusions category. I think of illusions as a delightful way to gently and temporarily break the visual cortex – or at least cause an argument inside it. They are also a clear illustration of just how little of your own brain you are in control of. With illusions, knowing it’s wrong will not make the visual confusion stop.

The intense neural processing that it takes to see the world begins in your retina and proceeds all the way to the back of your brain, where the heavy lifting is done, far away from peering eyes. Along the way there can be disagreement as to just what is being seen, and from this disagreement both illusions and insight can emerge.

A very simplified take on many illusions is that they result from disagreements between different parts of the “seeing workflow” in the visual cortex. Things that make sense at a detailed level (small part of the visual field) are not consistent with higher-level conclusions about the bigger picture. Here are two exhibits for your consideration. The one on top is a static illusion, while the one below it is an example of a motion illusion.

The Devil's Triangle, also called the Impossible Triangle

The Devil’s Triangle, also called the Impossible Triangle



A Motion Illusion. This is not an animation.


In the Devil’s triangle each corner looks legitimate by itself, but a glaring problem arises at a higher level when those corners are put together into one object. Our brains have a learned sense of what can exist in three dimensions, which collides with its attempt to interpret this image as a representation of a solid object. As an amusing aside you can build a physical model of the impossible triangle but the catch is it only looks right – in the wrong sense – when viewed from a single angle.

The second image is even more interesting, to my mind at least. Here there are actually two illusions. The most obvious one is an odd kind of rolling motion apparent over the field of circles if you don’t hold your gaze very still or if you look off to the side. The other illusion is that there appears to be an ephemeral grid of faint, thin grey lines running between the circles. There is no motion and there are no gray lines. I’m certain of that because I wrote the code that made this image. You can click on it to see a larger version, which might make the ghostly grid more apparent.

Here’s my take on the second illusion, at least the rolling motion part. Lower-level parts of the visual cortex (VC – this is getting geeky so we need at least one acronym here) interpret each circle as a shadowed object due to the high-contrast black and white circumference surrounding the blue interior. If you make a version of this image with the orientation of all the black/white surrounds the same, the motion will vanish. But because I’ve introduced a small rotation of the circumference from one circle to the next, the implied changing shadowing is dissonant to higher levels in the visual cortex. Why? Because the big-picture part of our VC evolved in a world with a single bright light source high in the sky, and so the array of close by circles should all have very similar if not identical shadowing. The one aspect of the natural world that can cause shadows to change their location is motion of the object or light source. So a higher level “injects” some motion into your overall sense of the image in an attempt to reconcile what lower levels are telling it. If you force your gaze to remain very still on one circle the motion will stop because not enough of the changing mock shadowing is available to the higher levels. That’s my guess. What do you think?

I have no idea if I’m right about this. But I do know that using this idea has not only let me understand many motion illusions out there, but has also made it relatively easy to make my own. There’s a lot more to getting a motion illusion to work well, but starting with this idea of implied shadowing dissonance has worked well for me so far. As for the illusory grid I have only a wild guess: could it be that some part of the VC is trying to isolate the circles from one another? I guess I’ll have to add a real grid and see if that stops the motion. Maybe that’s a future post.

I think illusions could be a neat way to learn more about the two-way conversations that go on between different parts of the VC, but I’ve seen little discussion of illusions by neuroscientists. One book that does go a bit beyond just mentioning illusions is Visual Intelligence by Donald D. Hoffman.  Personally, I’d love to volunteer to view illusions while having real-time scans done of my visual cortex. Maybe there would be a clear “illusion signal” that could be detected. Looks like I have a few questions for my professor…


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