Posts Tagged ‘Tees For Your Head’

T-Shirts and Neuroscience

April 9, 2013

Warning: Eye Candy Below.

Recently I (Tom) started taking an online course over at MOOC provider Coursera.  What does that possibly have to do with geeky t-shirt designs? Well, let me tell, and show, you.

The course I’m taking is Synapses, Neurons, and Brains taught by Idan Segev at The Hebrew University of Jerusalem. His enthusiasm for his subject is infectious, though I come to the course already infected. But I’m merely self educated at a surface level in the subject, so I jumped at this chance to take a course from a real brain.

A surprisingly effective path to discovery in science is to break things. For example, biologists love their “knockout mice,” wherein researchers disable specific genes in order to study the consequences for the mice. OK, that’s a twisted use of the word love, but you get the idea.

Back to t-shirts and neuroscience. I love visual illusions and recently I’ve been working on our growing illusions category. I think of illusions as a delightful way to gently and temporarily break the visual cortex – or at least cause an argument inside it. They are also a clear illustration of just how little of your own brain you are in control of. With illusions, knowing it’s wrong will not make the visual confusion stop.

The intense neural processing that it takes to see the world begins in your retina and proceeds all the way to the back of your brain, where the heavy lifting is done, far away from peering eyes. Along the way there can be disagreement as to just what is being seen, and from this disagreement both illusions and insight can emerge.

A very simplified take on many illusions is that they result from disagreements between different parts of the “seeing workflow” in the visual cortex. Things that make sense at a detailed level (small part of the visual field) are not consistent with higher-level conclusions about the bigger picture. Here are two exhibits for your consideration. The one on top is a static illusion, while the one below it is an example of a motion illusion.

The Devil's Triangle, also called the Impossible Triangle

The Devil’s Triangle, also called the Impossible Triangle

 

California-Roll-detail-illusion-tshirt

A Motion Illusion. This is not an animation.

 

In the Devil’s triangle each corner looks legitimate by itself, but a glaring problem arises at a higher level when those corners are put together into one object. Our brains have a learned sense of what can exist in three dimensions, which collides with its attempt to interpret this image as a representation of a solid object. As an amusing aside you can build a physical model of the impossible triangle but the catch is it only looks right – in the wrong sense – when viewed from a single angle.

The second image is even more interesting, to my mind at least. Here there are actually two illusions. The most obvious one is an odd kind of rolling motion apparent over the field of circles if you don’t hold your gaze very still or if you look off to the side. The other illusion is that there appears to be an ephemeral grid of faint, thin grey lines running between the circles. There is no motion and there are no gray lines. I’m certain of that because I wrote the code that made this image. You can click on it to see a larger version, which might make the ghostly grid more apparent.

Here’s my take on the second illusion, at least the rolling motion part. Lower-level parts of the visual cortex (VC – this is getting geeky so we need at least one acronym here) interpret each circle as a shadowed object due to the high-contrast black and white circumference surrounding the blue interior. If you make a version of this image with the orientation of all the black/white surrounds the same, the motion will vanish. But because I’ve introduced a small rotation of the circumference from one circle to the next, the implied changing shadowing is dissonant to higher levels in the visual cortex. Why? Because the big-picture part of our VC evolved in a world with a single bright light source high in the sky, and so the array of close by circles should all have very similar if not identical shadowing. The one aspect of the natural world that can cause shadows to change their location is motion of the object or light source. So a higher level “injects” some motion into your overall sense of the image in an attempt to reconcile what lower levels are telling it. If you force your gaze to remain very still on one circle the motion will stop because not enough of the changing mock shadowing is available to the higher levels. That’s my guess. What do you think?

I have no idea if I’m right about this. But I do know that using this idea has not only let me understand many motion illusions out there, but has also made it relatively easy to make my own. There’s a lot more to getting a motion illusion to work well, but starting with this idea of implied shadowing dissonance has worked well for me so far. As for the illusory grid I have only a wild guess: could it be that some part of the VC is trying to isolate the circles from one another? I guess I’ll have to add a real grid and see if that stops the motion. Maybe that’s a future post.

I think illusions could be a neat way to learn more about the two-way conversations that go on between different parts of the VC, but I’ve seen little discussion of illusions by neuroscientists. One book that does go a bit beyond just mentioning illusions is Visual Intelligence by Donald D. Hoffman.  Personally, I’d love to volunteer to view illusions while having real-time scans done of my visual cortex. Maybe there would be a clear “illusion signal” that could be detected. Looks like I have a few questions for my professor…

 

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Tees For Your Head’s New Intern, Kim Reyes

March 4, 2013

Karin says…

Tom and I have been doing everything at Tees For Your Head, and it’s been about as graceful as the two-legged race at the summer picnic.

Now we have help. Here’s Kim:

Hi there! My name is Kim Reyes and I am the official marketing intern for Tees For Your Head. I’m a 21 year old UC Santa Cruz graduate, originally from the Los Angeles area. I majored in Sociology and minored in Education, although my dream career field lies in journalism. Right now I’m trying out the whole marketing field, and I’m really enjoying it so far.

There are lots of new and exciting updates happening at Tees For Your Head! We’ve got our Pinterest page up and running, as well as our Facebook and Twitter pages. We’re working on some cool promotional videos for our website. We’re also planning an official event happening in Santa Cruz to launch our brand.

If you’re looking to purchase a tee, may I suggest the California Roll Illusion t-shirt? It’s a personal favorite of mine.

Image

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Behind Every Great Geeky T-Shirt Is a Blank

November 28, 2012

Karin says…

It’s crazy, really. You don’t think about it as you merrily make your way through life as a consumer, but any decorated tee shirt (that’s the lingo; learn it and use it) is, of course, printed on a blank tee. These are called, surprisingly, blanks.

So it turns out that blanks are like hot young actresses: popping up, catching your eye, then disappearing. And not returning.

What in the world makes blank t-shirts so crazy elusive? Even big names, like Anvil and Hanes, are always messing with us.

Let me back up a little. When we started out learning to print, we had to select a line of blanks. We ordered all kinds of t-shirts so we could see the colors with our own ocular equipment and touch them with our tactile receptors. We wanted good quality, and we had to determine that by ogling and fondling and printing and washing and wearing and washing. For months. Because we want to understand what we sell.

So we find a brand we love, order our first case…and find out that the seller is discontinuing the line. We finally settle on a second candidate, and love everything about the blanks.

Then we decide to outsource our printing (to U.S. companies, yay for keeping jobs onshore!), and find out that the blanks we so painstakingly chose are not available through distributors. This adds a big layer of complexity if we have to order and have printers stock our specially anointed blanks. And most printers don’t have room for cases of our blanks, anyway.

So we find another source of blanks that we’re happy with. Then, suddenly, they discontinue the chocolate for women. Just women. Luckily, we have a little pile of the blank that doesn’t sell through distributors, so we send those to the printer when we get orders for women’s chocolate shirts.

Okay. So then we get all fancy and extend the styles we offer, adding a classic-fit men’s crew neck in heavy cotton (because some guys let us know they aren’t going to wear those fitted, lightweight shirts, because ick) and youth sizes and a v-neck for women. (Because some women let us know that they weren’t going to wear a crew neck, because ick.) No complaints yet from any kid-shaped people.

And lo and behold, before we’ve even had one order for a v-neck, the nice one we chose is discontinued!

You have to laugh.

This is why brand names for blanks have disappeared from our site. We cannot guarantee what brand of blank we’ll be printing on from one day to the next. This means that exact sizing, and size charts, and exact shrinkage varies, and we have to keep up with that.

Picture it like log rolling—we just have to run in place as fast as we can and try not to fall off the log and drown. (Okay, log rolling is not a very good analogy to buying blanks, but the sense of precariousness is what I’m trying to convey. Because I feel like I’m running and running and not getting anywhere!)

Who would have ever guessed that it would be so hard to find a nice blank t-shirt? If you know any secrets in this area, tell me!


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